Here is our basic formula for whether a protein supplement is actually a supplement, and not candy:

Calories ≤ Total Grams Protein + 0

In other words, take the total grams of protein in the item, e.g., 15; add a zero to that number, eg. 150.  Calories must be less than or equal to that number, e.g., no more than 150 calories.

As a case study, let’s look at Luna Bars.  Luna alleges their bars are protein bars (specifically for women, which is sexist and weird).  Let’s look at the numbers to see if the allegation is correct.  10g protein.  Add a zero to protein total which brings us to 100.  Luna Bar calories – 190!!!  That’s a candy bar!  That’s not a protein bar!  Silly Luna, we’re on to your tricks!

CLICK HERE to watch the video about Candy Bars vs Protein Bars, which will help explain further.

Another note on supplements, particularly about protein powders.  I know a lot of people like Arbonne Protein.  There’s a reason for that – it contains a shitload of sugar.  As with all sugary things, that’s why it tastes pretty good.  It’s also pushing that formula above to the upper limits, with the high calorie count.

You don’t need to compromise nutrition for taste.  There are plenty of powders that still taste great, do not contain a shitload of sugar, and can be mixed with just water.  We like Quest and Metabolic Drive.  That’s what we eat because they taste delicious, can be mixed with just water (saving some calories), and they have an optimal metabolic mix of whey and micellar casein proteins, amino acids, and calcium.

Study after study have shown the increased fat loss effect of a high protein diet.  Combined with a smart strength training/Metabolic Resistance Training program, the results are amazing!

Goooooo, PROTEIN!

Elevated Fitness Nutrition - Calorie to Protein Formula